YouTube Channel as a crucial part of social media strategy for musicians.

In this day and age, record companies have almost been replaced by independent artists, for whom YouTube is playing a crucial role. Millions of singers have bagged a record deal after being found on YouTube!

Creation of video content is such an important and perfect task when you live in fast-paced world of sharing and downloading. Video might be shareable and what is most important here, it always has a potential to go viral.

Like many other social networking sites, you can also interact with your audience (I would even say it is a must!). In my previous post I mentioned some basic rules which you should follow on Facebook, Twitter, so let’s discuss your opportunities on YouTube Channel. People who view you videos can share it, ‘like’ and ‘dislike’ your work, they are able to leave comments (sometimes not polite, but it’s a reality of business where you are about to step in, so be ready). YouTube gives you a wonderful chance to communicate with your audience, show yourself, tell your story. And these people are your potential investors, so please do treat them well!

Sharing videos online is a very easy task. To start with putting your video on YouTube, you can also insert it into blog posts and of course share on your social media profiles. However, putting the content ‘out there’ often isn’t enough to stand out.

If you’re a YouTube newbie, the information below is definitely for you:
Sharable Content

The key to YouTube success is uploading videos that people will appreciate and keen to share. Therefore, by uploading content that people want to see and listen, you’ll be able to reap the benefits. You can try for example to record a cover of the ‘song of the moment’ which will help to increase interest in your profile.

Remember successful story of “I See Fire” – Ed Sheeran Cover by Alice Olivia? She has got 6,5 mln views so far 🙂

Tag Your Videos

Like Instagram, YouTube has a ‘tag’ feature, and you should do most of it! Make sure to tag your video with everything that is relevant. This will help you to increase the visibility of your video.

Don’t forget, the more visible the video, the more likely it is to be shared 🙂

Also, make the most of the YouTube categories by placing your content in the most relevant places. Again, it will help you to be sure the right people see your videos.

Regular and Consistent Updates

Social media is a great way to raise your profile, and build a fan base. But it doesn’t happen overnight. So if you’ve worked hard to build up a YouTube community, you should make an effort to regularly update the channel.

You should also make an effort to reply to as many comments as you can. Obviously if you have thousands of subscribers it’s not possible to track them all. You should however, make sure you have an active presence.

Analyse Your Big Data

YouTube offers free analytics through its ‘insights’ feature. You can easily see a lot of valuable information about every video you’ve uploaded. This includes a demographic overview of the people who’ve viewed your video, and how they found you. This will help you when it comes to creating future content so make sure you use this feature, and of course it’s very important for you to understand the market and where your fans are based.

By following these easy steps, you should be able to seamlessly integrate YouTube into your current social media strategy.


Advertising as a powerful tool which calls for discussion.

Do we like advertising? The vast majority of people would rather answer negatively. However, no matter we love advertising or not, it is hard to deny that it is a significant part of our everyday lives (Rai, 2013). Many people are annoyed by ads. They assume that by showing commercials tycoons are trying to push their products and force consumers to buy the products they are not interested in. On the other hand other people might find advertising very helpful, and even inspirational.

However, commercial side of advertising is not the only one. Advertising can be used as a powerful tool to educate, motivate and inspire people all over the world. As ‘father of advertising’ Ogilvy said “advertising justifies its existence when used in the public interest – it is much too powerful a tool to use solely for commercial purposes”.

Well-created emotional ads can catch attention and stay in our memory for a long time (Reisberg and Hertel, 2004). This is definitely what we need nowadays. We have so many social issues which are calling for discussion. These problems must be noticed and heard. So why not use advertising for solving social issues? I think social advertising is a brilliant finding which show people what kind of challenges we have and might face in the future. Also, social ads call humanity for discussing and solving these challenges and as a result, it might help to prevent us and next generations from potential problems.

From my personal experience, since I am a big animal lover, I am always influenced by advertising campaigns of World Wide Fund for Nature (WWF). This is an international non-governmental organization founded in 1961 aims to protect wildlife and environments, tackles climate change and promotes sustainable use of resources. There are two posters below from the previous campaign which called for ‘give a hand to wildlife‘. The concept of the campaign is very simple and yet very smart. Human hands using spatial painting techniques were transformed into animal heads. The message of the campaign was world’s wildlife is in human hands. Simple, touching and thought-provoking.

wwf_eagle_hand wwf_zebra_hand

Another example which I would like to show up is Surfers Against Sewage (SAS). This is a British environmental charity organisation protecting UK’s waves and beaches. There are  posters below from the campaigns ‘Break The Bag Habit’ and ‘Protect Our Waves’. The goal of and message of the campaign were calling us to stop leaving plastic bags, bottles and other rubbish on beaches of the country, and thing what a dreadful harm it causes to the environment. Just think about the ocean where no one can swim. Still want to drop a plastic bottle on the beach?


What is your attitude to social marketing? Do you think it is a milestone in marketing or it annoys you?